We were at Heimtextil 2019 Frankfurt Germany!

Heimtextil 2019 fair in Frankfurt Germany went well as customers have booked program-based orders of made ups and home textiles. This will boost up further wider width fabric business both in finished and grey. Customers have accepted the current prices without too much of negotiation as the current prices seems logical for them.

Visitors and Inquiries:

Footfall has been really good at Pakistani stalls and most of European potentials have shown interest in Pakistani products. One reason for excellent footfall is because of the reason that not many Europeans travel to Pakistan (which they should) and they have shown more interest to meet all their current and potential Pakistani vendors under one roof. Pakistan is getting good response from European Customers which will eventually lead towards improvement and sizeable growth in current business volumes.

Many potential and current customers promising to place the orders for the next 3~6-month programs in the coming days. With this kind of excellent activity, wider width suppliers have further extended their sales and now offering End April onward deliveries.

New Trends:

A lot of innovation has been observed in constructions being offered with focus on green initiatives and sustainability of raw materials from end customer’s perceptions. Both mass market and upscale products were on offer. Consumer are more conscious about the processes the made-ups of home/interior textile goes through. Certifications play an important role when it comes to quality and process compliance. Fair emphasized more on new quality parameters and latest certifications which many of the major Pakistani wider width manufacturers comply with.

In coming weeks, we will see inquiries getting converted into order from the meetings that have taken place during 2019 Heimtextil Fair.

Zawar Hakeem

View posts by Zawar Hakeem
I works as a Business Development Manager - International Markets at Vigour Impex. I am also tasked with handling digital marketing of Vigour Impex and transforming the company towards using online web based tools to enhance our daily sales and marketing operations which include prospecting, account management and promotions. I am also the lead moderator of our weekly market report along with other departmental heads who help compile the data before it gets published across our digital channels.